The New Zealand Railways Magazine, Volume 13, Issue 4 (July 1, 1938.)
And so we repeat “Come to New Zealand!” and for the benefit of those who are not sure where it is, we explain that it is in the lower right-hand corner of the atlas and can be detected with the naked eye. It's the bit that looks like a fish-hook with the bait half nibbled off.
Some of the more captious may complain that whoever prepared the atlas might have painted us a little closer to the Motherland. Whilst admitting the romantic advantages of being a far-flung outpost, they might submit that New Zealand has been hit to leg for a boundary. But we explain that our apparent surfeit of latitude is the result of our native astuteness and is a tribute to the old pioneers who were more Scotch than scotched against. Well did these exiled scions of Scotia know the advantages of advertising. Well did they wot the truth that “Distance lends enchantment to the view” and “The longer the road the more desirable the destination.”