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The New Zealand Railways Magazine, Volume 12, Issue 12 (March 1, 1938.)

A Useful Sales Booklet

A Useful Sales Booklet.

Selling rail transport is an activity in which every employee of the modern railway—no matter what his job—should take particular interest. In this connection it may be noted that the London, Midland & Scottish Railway has recently issued to its staff ten thousand copies of a new sales booklet, crammed tight with useful hints on the subject of selling transport. The booklet is part of a big sales campaign launched by the company, which includes a “Quota” competition, whereby freight and passenger districts compete in friendly rivalry. All grades of the staff are entering enthusiastically into the scheme, and much new business is thereby being gained. Incidentally, the chief commercial manager of the L. M. & S. sets out in the new sales booklet the qualifications page 18 page 19 necessary to the successful salesman, as follows, viz.:—Be neat, tidy and businesslike; possess self assurance; cultivate a comfortable personality; have a sense of humour; and study the social activities of your clients.

Railway-owned Road Vehicles, at Camden Town Goods Station, London.

Railway-owned Road Vehicles, at Camden Town Goods Station, London.