The New Zealand Railways Magazine, Volume 12, Issue 1 (April 1, 1937)
Probably winter needs which require special planning are the coat, street frock, and afternoon frock. (House or office wear is more easily decided upon. Evening wear I will discuss at a later date.) To the woman with a small dress allowance I would suggest avoidance of outréA styles. In the coat, avoid extravagant cut or the too lavish use of fur. For the many-purpose coat I suggest tweed with the skirt slightly flared, belted or unbelted, and with a neat turn-down or wrap collar of, say, Persian lamb. Tweed does not crush, and is less affected by rough weather than the smoother-surfaced fabrics. The tall slim girl who never apes the fashionplates, but prefers comfort and sporting clothes, will have warmth and ease in a coat of camel-hair, or teddy-bear cloth. The short girl, or the larger woman, will avoid this type of fabric.
The square-shouldered tweed cape and the short coat of fur fabric are extras which will be considered only if purse and extent of social life advise them.
For the street frock, worn usually in our climate under a long or short coat or cape, I suggest an adherence to the principles enunciated for the black frock above. Make sure that frock and coat require the same accessories—bag, gloves, stockings, shoes. The hat, too, should be right for both.
A word about hats. To many people the new hats, peaked, slashed, tucked, twisted, are becoming—not all of them, but one or two carefully chosen. But please don't buy a style just because it's different and up to the minute. If it lends a new interest to your face, sweeps up or dips at a becoming angle, flattering your eyes and your profile, buy it. But if you can't find just the hat to do that, avoid an extravagant shape. Your friends would far rather see you in a slouch hat, reminiscent of the one you wore so successfully two seasons ago.
For an afternoon gown I suggest satin or velvet, made with elaborate upper sleeves, a draped neckline and a slim skirt flaring to the hem. Your own good taste will suggest the necessity or not of a plastron of flowers on the satin, and the need for leaving the richness of velvet unspoiled by ornament.
Let me just draw your attention to the beauty of the new paisley designs expressed in silk, satin or velvet. To me they suggest scarves, cravats, tunics, short evening coats.