“Rum life a tobacconist's,” confided a Wanganui whiff merchant to a reporter, “got to please everybody, and sometimes it's a tough contract. Yesterday a chap bursts in with: ‘Give us a pound of toasted Cavendish. Hurry up! Got a train to catch.’ Well, d'ye see I'd had a run on toasted Cavendish, and hadn't a shred left (expecting another consignment to-day). But I didn't want to lose his custom, so I says ‘sorry I'm clean out of toasted Cavendish, but I've something similar which perhaps you'd like better.’ ‘There's nothing similar to toasted Cavendish, and nothing I'd like better,’ he snaps—and bolts out. Whatcher think of that?” “Very annoying of course,” replied the pressman, “but I think the bloke was dead right. I smoke toasted Cavendish myself, and there is nothing like it. There are other toasted brands, aren't there?” “Four,” replied the tobacconist, “Cut Plug No. 10 (Bullshead), toasted, d'ye see), all perfectly harmless, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold—all practically free from nicotine (because they're and all best sellers!”*