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The New Zealand Railways Magazine, Volume 9, Issue 10 (January 1, 1935)

Wring Out the Old, Ring In the New

Wring Out the Old, Ring In the New.

But who are we, in this month of January, to wring out the Old while you ring in the New? Let's forget the Past and pursue the Future before the Future, too, becomes the Past.

Wring out the Old, ring in the New!

The Old is cold and old and blue.
The New is pink with pristine promise,
(For every one but Doubting Thomas).
The Old is like the wine that's sped
And left a buzzing in the head;
The New reposes on the table,
With cork intact and on the label,
“Pure eau devie”—as you're alive—
And dated “1935.
Let's take a taste while yet the wine
Reposes in its flagon fine;
Enjoy its taste, and all it means,
Before it joins the “dead marines”
Out in the yard, deplete and cold,
For, soon the New will be the Old.

An old Wellington identity, full of years but still devoted to his pipe, when asked which smoke of the day he preferred, replied with a smile, “I have no preference. To me all smokes are equally good. Why, I often wake in the night and have a whiff! Bad habit? Ha! ha! So it is. But like some other bad habits it's very enjoyable! I used to smoke ordinary plug, but for years past I've been smoking Cut Plug No. 10 (Bullshead) and I find I not only get more enjoyment out of it but can smoke it with absolute impunity, and that makes all the difference. There are other toasted brands, but I don't want anything better than Cut Plug No. 10.” “The other toasted brands” referred to are Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. All are of superfine quality and are quite harmless. “Toasted” is imitated, but never equalled, or even approached. It's inimitable! And year after year the demand increases. There's no finer, purer, or better tobacco manufactured. It's on sale everywhere.*

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