Honeymoons in Rome
(From our London Correspondent).

Italy affords an example of enterprise in the development of passenger salesmanship. As a start, the Italian State Railways introduced excursions at a reduction of 80 per cent, on the ordinary passenger fares. Then followed concessions to foreign visitors, under which, until April, 1934, tickets, valid for thirty days, are issued at 50 per cent, reduction from Italian frontier stations to Rome and back. The latest effort consists of fare-cuts aiming at attracting newlymarried couples to Rome. On production of the marriage certificate within a week of the ceremony, each couple can obtain return tickets to the Holy City at extraordinarily reduced fares. Having visited Rome on their honeymoon, it is anticipated large numbers of people will wish in later years to renew acquaintance with the place, and thus in course of time a valuable new passenger business will be built up.