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The New Zealand Railways Magazine, Volume 8, Issue 3 (July 1, 1933)

Outlay and “Lay-out.”

Outlay and “Lay-out.”

Habiliments on the hoof constitute personal propaganda, and it pays to advertise, whether you prefer an outlay on cloth or a “lay-out” on paper. In certain circumstances dowdiness is better than dandy-ness, but in uncertain circumstances, such as yours and mine, the measure of success is the tape measure and the best snips are “par” snips from the “Tailor and Cutter.” Millionaires may ravage the canons of cut and culture without “going a million,” but millionaires depend more on the bank than the “bunk.” Professors, pugilists, evangelists and contortionists may also flout the flambuoyancy page 15
“The right suit in the right place.”

“The right suit in the right place.”

of physiological filigree and allow themselves the luxury of allowing others to see them as they see themselves—as in a glass starkly. You and I, however, who are neither swish flash nor foul, must bolster up our temporal tiddlewinks with streamline “strides,” spats that speak and ties that advertise.

With clothes as with cards, the right suit in the wrong place oft' creates confusion of allusion. Jockeys in plus-fours are minus-twos. A “hard hitter” reduces Bill the basher into a soft-soaper. Brogues are conducive to foot-and-mouth disease in Irishmen and loose fitting pockets scandalise Scotsmen; which seems to prove that clothes are the “alter ego” which alter ego. Thus Desmond the diver, who during the week feels half-seas under and is subject to that sinking feeling and submergence of personality in his submarine suiting, regains the surface on Sunday by wearing a bare face and breathing his air straight. Footmen dress like horsemen when they foot it. Land agents spend Sunday dressed like deep sea sailors, and drapers get a kick out of undraping and seeing the sea dressed as frugally as a Scotch salad.