Use of Pictorial Signs.
During the present tourist season big efforts are being made by the Home lines
page 26
to attract the visitor from the United States and the Continent. For the benefit of travellers speaking languages other than English, a novel system of pictorial signs is being introduced at the principal London and provincial stations, and especially at the termini feeding foreign ports. The aim is to enable foreign tourists to at once identify booking offices, cloak rooms, refreshment rooms, and other station facilities, by the employment of simple illustrations placed along-side the usual signboards. Under this arrangement, a waiting room will be indicated
by a drawing of a chair on the wall outside; a crossed knife and fork will call attention to the refreshment room; money changing offices will have a picture outside representing a heap of coins; a telegraph pole and wires will direct the traveller to the telegraph office; and the lost property office will be indicated by a crossed stick and umbrella.
It is the intention to reproduce the designs in the public time-tables and other railway publications, and travel agents in all foreign countries are being invited to insert an explanatory list of the signs in their publicity matter. The idea appears a particularly happy one, and is typical of the go-ahead fashion in which the Home railways are out to capture business.