Salesmanship Factor.

Information for the discriminating modern public has to be prepared effectively. As publicity is the predominating factor in salesmanship, obviously the utmost care must be exercised in the planning, preparation and placing of the work to ensure that the message will not miss its objective. Hence the great importance attached by all successful trading and service ventures to their publicity organisation, and the constant search for better ways to tell their story and effect sales or attract, patronage.