This unit is responsible for the preparation and placing of the publicity matter required by New Zealand's largest enterprise. The Branch is completely organised and equipped for prompt and effective action in literary, press, art and photographic work.

To keep the public interested in the railways, acquainted with their services and favourable to their policy, to do constructive advertising such as would stimulate business activity, and to create amongst the railway staff increased interest in their work—these were the main purposes for which the Publicity Branch of the New Zealand Railways was organised in 1927. Much preparatory work had been done prior to this, including the commencement in May, 1926, of a Magazine which is now in its seventh year of successful publication.