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The New Zealand Railways Magazine, Volume 6, Issue 8 (April 1, 1932.)

Air Attacks

Air Attacks.

Man cannot wholly blame himself for himself, for he is the product of his products. His importance is a defence rather than an offence. He realises that he could no longer command the respect of his fellows if they knew that he knew he was no better than they knew that they were.

Competition is the power behind the throw-in. When it is the aim of all men to achieve “that little more, and oh how mush it is!” it is easy to understand this intimidation by air-attack.

Although the K.O. is countenanced in the ring, it is barred in better circles, and the only hope the social-demoscratcher has to eliminate his competitors is to try to look more like what his neighbour would like to look like than his neighbour looks. In other words, it is imperative that he should beat his neighbour to it, with knobs on.

Look important, if you bust
In the process, for you must
Blow your chest out,
Have a “front,”
Work the psychologic stunt.
Look successful,
Crimp your brow,
Look important anyhow.
Look portentous,
And despotic,
Look inscrutably hypnotic,
Be disdainful,
Slightly glum,
Dignified but dourly dumb.
Be mysterious and Stoic,
Be intangibly heroic.
Even look Napoleonic,
Be consistently laconic.
But in any case look mystic.
Make your “hidden powers” realistic.
Don't be human,
Don't be zestful,
If you want to be successful.
Seldom speak,
For what you say,
Often puts the show away.
But be ponderous,
Phlegmatic,
Sort of “strength that's lying static.”
Be a man of depths unplumbed,
Never bend or come ungummed,
Be—well, ev'rything you oughtn't.
But of all things Look Important.