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The New Zealand Railways Magazine, Volume 6, Issue 8 (April 1, 1932.)

Poster Hoardings

Poster Hoardings.

Poster advertisements may be lithographed or hand-painted, and are supplied either by the advertiser or by the Railway Advertising Studio. While the painted hoarding has decided general advantages page 45 over the paper poster, the latter is preferable in certain circumstances, and the Department is always glad to advise customers upon this point. The advertiser who has a supply of good lithographed posters ready for use will usually do better to adopt the poster in preference to the painted advertisement. One of the advantages of the poster is that it is easily changed; and all poster services supplied by the Department include changes of design as well as renewals.