An article of practical advertising information for businessmen upon the advantages of services supplied by outdoor advertising on the New Zealand Railways.

Many businesses are to-day seriously concerned with the problem of a falling volume of trade, and, in many instances, one of the first economies attempted has been to reduce expenditure on advertising. In such circumstances any business that hopes to prosper should first be satisfied that it has the right goods to sell, and then use the best inducement to an increased turnover—judicious advertising.