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The New Zealand Railways Magazine, Volume 6, Issue 7 (February 1, 1932.)

“It Pays to Advertise.”

It Pays to Advertise.”

The Codfish lays a thousand eggs;
The helpful hen but one.
But the codfish doesn't cackle
To tell us what she's done.
And so we scorn the codfish,
And the little hen we prize.
Which indicates to you and me
It pays to advertise.