The New Zealand Railways Magazine, Volume 6, Issue 2 (June 1, 1931)
Small Appropriation Brings Big Returns
Small Appropriation Brings Big Returns.
How £200 spent on advertising brought additional revenue at the rate of £7,000 a year was told in a recent issue of the L.N.E.R. Magazine. The advertisements were inserted to make known some improved services on a section of the London and North-Eastern Railway, and resulted in an average monthly increase of 33,426 passengers and £596 revenue. In commenting on this result the writer said: “The knowledge of this cheaper travel could only have been gained by perusal of L.N.E.R. advertisements.”page 41 page break