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The New Zealand Railways Magazine, Volume 5, Issue 9 (April 1, 1931)
Clever Publicity Devices
Clever Publicity Devices.
This is an age of scientific publicity, and in advertising their passenger and goods services the Home railways make use of many clever publicity devices. One of the latest advertising plans is that of
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introducing special publicity china in dining cars. On the London and North Eastern line a series of six dessert plates carrying reproductions of famous English cathedrals has been introduced in the company's dining cars, on similar lines to the Baltimore and Ohio Company's centenary china introduced last year. The china is of Wedgwood make, and the dessert plates carry respectively views of Durham, Ely, Lincoln, Norwich, Peterborough and York cathedrals, all these edifices being situated on the L. and N.E. system.
Passenger publicity in its Latest form.
Miniature golf course at Charing Cross, London Underground Railways.
A somewhat more out-of-the-ordinary publicity plan is that recently adopted by the Underground Railways of London in installing at their Charing Cross station a miniature golf course. The hazards at the moment are those normally supplied on miniature golf course sets, but it is shortly intended to introduce hazards in reference to the Underground Railways. The course is situated in the circulating area of the station, and is open to the public free of charge. On the opening day some 370 people made the “round” of the course, and a great deal of excellent publicity is being secured by the Underground Railways in this novel fashion.