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The New Zealand Railways Magazine, Volume 5, Issue 8 (February 1, 1931)

The Production of Outdoor Advertisements

The Production of Outdoor Advertisements.

Now to consider how we should commence to obtain the outdoor advertisements, appropriate with regard both to style and design, to advertise the goods we have to sell. Here again the big organisation employing a large number of artists with wide experience in the use of colour, will serve you best.

Such an organisation is the Railway Advertising Branch, and it has on its staff designing artists, production artists, and other experts—all specialists in their own particular line of business. With this establishment it is necessary merely to state the commodity to be advertised, along with a few of its main features, and a design is prepared and submitted for approval.

By far the greater part of the business done by the Railway Advertising Branch covers full service, from the planning and designing of the advertisement, to its erection and maintenance during the period of display. The advantages of these services need not be stressed, for it has truly been said, “that a bad advertisement is worse than no advertisement.”

It can be rightly claimed that the Railway Advertising Branch has done much to improve the standard of outdoor advertising in New Zealand, and with the increasing support that it is receiving from Advertisers, it will, in the future, be able to improve still further its plant and service.

[Published by Arrangement.]