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The New Zealand Railways Magazine, Volume 5, Issue 3 (July 1, 1930)

[section]

Mr A. H. Tatlow, who, in connection with South Africa's national publicity work is widely known from one end of the Union to the other, severed his active association with the Railway Service on 13th May.

Mr. Tatlow arrived in Natal in 1903, and entered the service of the Natal Government Railways. Thereafter he was, in large measure, the vital force behind the Garden Colony's initial publicity undertakings, being for several years largely responsible for the issue of the Natal Railways advertising literature, which included the Descriptive Guide and Official Handbook to Natal, published in 1911, and comprising some 600 pages. This volume has a prominent place on African and other library shelves.

In 1910, when Union came about, Mr. Tatlow was appointed manager of the South African Railways and Harbours Publicity Department, an office created by the amalgamation of the three railway systems, so that for twenty years he has been at the helm of this country's national publicity movement. During these two decades he has been prominently associated with particular publicity undertakings of considerable consequence, such as the British Empire Exhibition at Wembley, opened in 1924, when South Africa's exhibit created wide-spread interest of much benefit to this country. Mr. Tatlow was organising secretary in connection with the Union's display at that exposition, so that in no inappreciable measure the success of this country's representation was due to his efforts, first in South Africa, and later in London, where he remained, in a supervisory capacity, during the months that the Empire's products, attractions, and the like, were made known in Wembley's shop window, as it were.

Mr. A. H. Tatlow.

Mr. A. H. Tatlow.

Apart from the internal national advertising, a movement for making South Africa more widely known overseas, was instituted in 1914, but the intervention of the Great War delayed the launching of the campaign until 1920, when a South African Publicity Branch was opened in London by Mr. Tatlow, who went to England for the purpose.

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