Effective Railway Publicity Work.

In their efforts to attract goods traffic to rail, no stone is being left unturned by the Home railways. Much personal canvassing is performed by each of the four group railways, and, in addition, a good deal of press and other publicity work is now being undertaken. Press announcements, poster advertising, and the issue of booklets, calendars, and the like, are all favoured in the effort to swell goods department revenues, and recent publications circulated include three interesting pamphlets issued by the Great Western line.

One booklet is entitled “How to Send and How to Save.” It gives a general review of freight traffic facilities by rail and railway-owned road services, a freight train time-table, and a list of the leading express goods trains.

Under the title of “Door to Door by Country Cartage Services,” an illustrated brochure has been issued, dealing with the road motor services operated in rural areas by the Great Western Railway.

The third publication takes the form of a leaflet entitled “Road-Rail Containers,” describing briefly the container system placed at the public disposal for the movement of miscellaneous freight.

Publications such as these prove of the greatest value in attracting goods traffic, and, in the case of the Great Western Railway, much new business has been definitely traced to their influence.

Summer holiday business is now at its height in Britain. Fast long-distance trains, composed of luxury vehicles with dining and sleeping car accommodation, fast and frequent services between London and the surrounding holiday haunts, day, half-day, and period excursions from every city to the coast and country resorts, and cheap bookings of every kind are held out for the delectation of the would-be vacationist.

From June to September all Britain, in turn, makes holiday. On the south, east and west coasts, there are scores of seaside resorts that handle tens of thousands of holiday-makers every month, while to such places as Stratford-on-Avon and the Shakespeare country, enormous numbers of sight-seers are drawn daily from all the corners of the earth.

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