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The New Zealand Railways Magazine, Volume 4, Issue 11 (June 1, 1930)

Increasing the Revenue

Increasing the Revenue.

The management also seized every opportunity for increasing the revenue not so much by increasing the rates as by going out and getting traffic. On the passenger side there were very great difficulties which were outside the control of the management of the railways and which were world-wide in their operation. In commercial competition the railways were holding their own. The returns showed more passenger journeys than ever before in the history of the railways, but unfortunately the page break
Scenic Pictures On The New Zealand Railways. (Rly. Publicity photo.) The Manganui-o-te-ao Viaduct (height 112ft.) on the beautiful central section of the North Island Main Trunk Line, shewing Mt. Ruapehu (9,175ft.) in the background.

Scenic Pictures On The New Zealand Railways.
(Rly. Publicity photo.)
The Manganui-o-te-ao Viaduct (height 112ft.) on the beautiful central section of the North Island Main Trunk Line, shewing Mt. Ruapehu (9,175ft.) in the background.

page 22 character of their traffic had radically changed.