The New Zealand Railways Magazine, Volume 3, Issue 7 (November 1, 1928)
Advertising The New Zealand Railways.
The above snaps show Mr. M. J. Chapman (Tablet Porter, Wahngamarino), who won the first prize for the most original dress at the Mercer Fancy Dress Ball recently. The snap on the left shows Mr. Chapman holding a suit case (well pasted over with N. Z. R. luggage labels, and a miniature railway line on which was printed the slogan: “Travel by Rail for Safety, Comfort, and Economy.” The snap on the right shows the wellknown Bull Poster on which was printed the words: “Send your Stock by Rail. Enquiries welcomed at all Railway Booking Offices.” The dress created much interest and served a useful purpose in advertising the New Zealand Railways.
Be that as it may, this sense of service in business is now a very real and conscious thing, and I think we should find it not less but rather more real among firms who habitually advertise their goods. The factories of these firms are often model factories; the light of day abounds in them and I have seen such firms impregnated with a sense of what I might call “cricket”—a genuine concern for the worth of what they do. Is it possible that the advertising which a firm issues should react thus healthily and happily upon itself. —Extracts from a speech given at the Sales Managers’ Session at Birmingham.