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N.Z. Publicity Campaign in Australia.

The New Zealand Trade Commissioner in Australia, Mr. J. H. Manson, has taken a keen interest in the extension of publicity efforts in that country. In a recent letter to the General Manager of the Department of Tourist and Health Resorts, he writes as follows:—

“You will be glad to learn that Messrs. Firth and Barnett, the two newly appointed travel salesmen, duly reached Melbourne, and that things are beginning to shape well for the campaign that is to be conducted in Australia to encourage tourists to New Zealand's shores.

Considerable time is required in the preparation of the ground-work for the activities ahead of us, but steady progress is being made, and we hope to be in full swing at an early date.

Both officers are entering on their new duties with that spirit of enthusiasm which will enable them to overcome any little obstacles likely to be a bar to their success. I feel confident that they will give a good account of themselves. They have been well received on all sides, and have created a favourable impression among those who are likewise endeavouring to foster the travel habit.

Arrangements were kindly made by the Railway authorities for Mr. Barnett to visit the Mount Buffalo Chalet on his way back to Sydney, so that the information he would gain there would be of mutual advantage. The Victorian Railways are whole heartedly co-operating with us in our mission, and are at the present time using their best endeavours to get New South Wales to treat Mr. Barnett similarly. If this can be arranged it will be a wonderful help and a lead to the other States to come into line.

You will be glad to know that there is a forward movement here, backed by the Railways, hotel proprietors and other concerns, to go out after the tourist, working simultaneously with ourselves, and we have, as it were, come in with the tide.”

Mr. Manson also forwarded circulars and newspaper extracts indicating the publicity given to their efforts. He considers there is every reason to be satisfied with the initial stages of the campaign.

“… New Zealand, most beautiful of lands! Often I think of thy poetical legends, and feast my eyes again in imagination on thy lovely landscapes! I would fain enjoy again the hospitality of thy kind inhabitants, and listen to the liquid language of thy natives…”—Max O'Rell.