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The New Zealand Railways Magazine, Volume 2, Issue 1 (April 21, 1927)

Concentrated Publicity and the “Personal Touch.”

Concentrated Publicity and the “Personal Touch.”

My route to England was by way of Vancouver, Seattle, San Francisco, Los Angeles, New Orleans, Washington and New York, returning via Canada. On this route I was vividly impressed by the wonderful public interest manifested throughout Canada and the United States in the various railroad activities. This is certainly a remarkable tribute to the work of railwaymen in reaching the publie by means of the “personal touch” and concentrated publicity. Every patron is a potential agent; and the universal slogan is—“service.” To illustrate the effectiveness of this branch of the American railroad service, I may say that the itinerary of the party to which I was attached was drawn up in Wellington some weeks before departure, and sent ahead for the necessary reservations of hotel rooms, sleepers and scats. These arrangements were made without a single hitch. Also at each point en route a courteous Passenger Agent presented his card and saw us on our way to the next section, and so on. Undoubtedly the popularity of railroads is to a very large extent due to the activities of these agents, and one hears on all sides appreciation of the service they are rendering.