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The New Zealand Railways Magazine, Volume 1, Issue 6 (October 24, 1926)

By Good Service and Publicity

By Good Service and Publicity

“Advertising, backed by service and by the efforts of those salesmen employed by the Railroads, has made a race of travellers on this continent,” said Sir Henry W. Thornton, Chairman and President Canadian National Railways, in an address before the Associated Advertising Clubs of the World during their annual convention at Philadelphia. Continuing, Sir Henry said, “It grew from a small beginning, step by step, but it proved its own value, and this year the two great Canadian systems will expend approximately four million dollars in advertising to induce travel.

“In the railway world the agate line, which you of the advertising fraternity employ as a unit of measurement, plays a large and useful part, more particularly in the development of passenger business and with respect to those railways which are greatly interested in presenting the allurements of transportation to tourists. Advertising to tourists has kept abreast of general improvement in advertising, as a whole, and as an outgrowth of the old time-table advertisements of ten or fifteen years ago, we have to-day the highest type of sales copy, prepared and presented by experts—advertising which excites the reader to travel and which is inducing countless thousands to turn their faces towards the beauty spots of America and Canada.