Railway Advertised By Radio.
Catching Opportunity by the Fore-lock.

Mr. A. McNeil, Business Agent in charge of the Railway Bureau at Logan Park, has made valuable use of the radio installation in the Exhibition Station to broadcast the news of what the Railways are doing to facilitate travel. In a recent talk he told about the happy combination of rail, motor, and lake steamer trips arranged at specially low fares this season for visitors to the Southern Lakes, and of the numbers, running into thousands, who have already taken advantage of them.

Mr. McNeil also gave a striking summary of the variety and magnitude of Railway operations, and drew particular attention to the way in which passengers to the Exhibition were catered for by through booking between the Islands, early reservation of seats and berths, and excursion rates for as long as the Exhibition lasts.

After alluding to the advantages of the new kinds of concession tickets, especially the “family” and “trip-bearer” types, the great influx of visitors to Dunedin, and the beauty of the Southern Lakes district, Mr. McNeil said, “The travel habit has set in, and it is obvious that New Zealanders, as well as others, are realising the wonderful asset the Dominion has in its scenic resorts. The Railway Department is assisting to foster tourist traffic, and is doing all that is possible to place the various resorts within reach of the people. ‘See New Zealand First’ is the worth-while slogan.”