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The Cyclopedia of New Zealand [Canterbury Provincial District]

Whale Bros

Whale Bros. (Seth R. Whale, working jeweller, and Cyril K. Whale, practical watchmaker), Manufacturing Jewellers, Watchmakers, and Importers, 230 Colombo Street; Workshop in Chancery Lane, Christchurch. This partnership was formed in 1901, when the premises in Colombo Street, opposite Messrs Cook and Ross's, were acquired. The business has from the first rapidly increased in all its branches—watchmaking, repairing, and jewellery—and the firm has received a large amount of patronage throughout Christchurch and its suburbs, besides securing a growing country trade. The shop facing Colombo Street is fitted with well-filled show cases, in which a good general stock of electro-plate, silver plate, handsome clocks of various styles, and other high-class articles are displayed to advantage. The counter cases also are well stocked with tastefully arranged gold and silver brooches, case goods, sleeve links, watches, etc. The arrangement of the windows also shows excellent taste, and displays a very fine assortment of jewellery, electro-plate, and other goods of the very best quality. One window especially is stocked with an artistic display of greenstone goods. At the workshop in Chancery Lane there is a competent staff of working jewellers, and the interesting art of manufacturing jewellery is carried on in all its stages, from the melting of the gold to the setting of precious gems.